Wait, getting dirty...
Play

As soon as lockdown was enacted, the company had an interest in casually disclosing that it kept operating and working safely. That was when they created the concept of “Sport comes to you”. Orders placed online being delivered as quickly as possible. 

We translated the concept of speed and efficiency through comics heroes, as a means to honor Netshoes couriers. While everyone was confined at home, our heroes would emerge from the most unusual places in totally unexpected situations, surprising everyone with their presence.

From then on, we created each situation. Our heroes use their sporting knowledge to climb, jump or dive in these deliveries. Crossing this information, the surprise delivery gags appeared.

The realism in the proportions of scenario and characters was the most coherent art direction path for us. Following a more realistic anatomy also gets closer to the classic comics style. Not to mention that it’s much more fun to mix a more realistic language with overblown jokes, right?

Credits

Executive producer

Ito Andery

Account manager

Karima Ruhmann

Director

Gustavo Leal, Faga Melo

Head of production

Jéssica Sales

Storyboard

Felms

Animatic

Faga Melo

Art Director

Felms

Illustrators

Bernardo França, Piatã Esteves, Tiago Calliari, Bruno Guma

Animation Director

Jefferson Lima

Traditional animation

Jefferson Lima, Danila Ribeiro, Ivanildo Soares, Caio Fernando

Clean-up

Maurício Brant, Rafaela Yamazato, Victor Bolo e Junior Soares

Head of Compositing

Caique Moretto

Compositing

Thiago Bernardes, Leandro Barros, Fernando Jurado

Sound

Antfood