Wait, getting dirty...
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To tie this concept together we went for an edgy and funny graphic style.That would give us a nice contrast when paired with a more dramatic tone that drew a lot from classic western saloon scenes. Those were the main inspiration when thinking about mise-en-scène and framing of our shots. Music and voice acting gave a nice touch to this narrative style.

We wanted to design scenes that worked strongly as static pieces, so that animating them was an extra layer of humor. Snappy movements with strong key-poses side by side to a few subtle, almost slo-mo shots, gave us what we needed to keep building the tension in the story.

The build up of the ambiguous character in shadow was key for the story. We had to take good care of it from the character design and the framing of our shots in order to land our punch-line. All that walking the viewer through the main features of the app.

Credits

Executive Producer

Ito Andery

Account Manager

Karima Ruhmann

Director

oito:olhos

Head of Production

Jéssica Sales

Assistant Producer

Felipe Ribeiro

Storyboard

oito:olhos, Felms, Bernardo França

Animatic

Jefferson Lima

Art Director

Felms

Illustrator

Lufe Santos, Bernardo França, Bruno Soares, Sarah Hochsteiner

Animation Director

Robson Santos

Cleanup

Dazy Teodoro

Compositing

Gustavo Miaciro, Barbara Nozari, Saulo de Castro, Caique Moretto

Sound

Satélite