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It’s always great for us when we produce a film that needs an unusual narrative. And it was exactly the feeling we had by the time of the first meeting regarding this project. Correos España were looking for partners who could help them in explaining their new feature: a delivery service for products which require a low temperature environment. Thus, we came up with the idea of creating a narrative which could explain the parcel route from beginning to end. A journey that could tell the public how the service works, in a light and unexpected way. 

We were curious to know how the service works, since besides delivering simple stuff like fish and meat, it also serves the pharmaceutical industry by sending vaccines nationwide. Correos developed a chip that goes inside the cooler box and sends signals to an app straight from a cell phone or tablet until it reaches its delivery point, so that the sender can monitor the temperature.

That’s when we started to think about the narrative, after all, following all the journey is the heart of our story – each step was really worth explaining! Therefore, we assumed that we would make the scenes construction look like a long take. All scenes needed to connect to each other through super fluid transitions, as is the service: an interconnected chain in which several processes link and work brilliantly continually from point A to point B.

If we were talking about a modern service, and a minimalist narrative with a lot of connected movements, our art direction needed to follow the same way. A reduced color palette, clean and centralized compositions, in order to ease camera movements and create lighter transformations, almost like magic tricks.

Also, a reduced color palette allowed us to create empty spaces without lines or shapes to complete a few elements. This way we invited spectators to join us in the film editing: our brain goes into action and completes the drawing in the imagination. Voilá!

Credits

Executive Producer

Ito Andery

Account manager

Karima Ruhmann

Director

Gustavo Leal, Faga Melo

Head of production

Jessica Sales

Producer assistant

Felipe Ribeiro

Art Director

Felms

Illustrator

Felms, Camila Ferreira, Leandro Lassmar, Tiago Oliven, Marcos Machette

Animation Director

Jefferson Lima

Traditional animation

Jefferson Lima, Robson Menezes, Guilherme Klein, Gabriel Abreu, Brenda Maryan, Julia Balthazar

Compositing

Thiago Bernardes

Sound

Aimar Molero