Job:
Nubank
Agency:
Nubank
Year:
2022
Nubank made it easier to set up a Bolão with your friends and created NuBolão. A feature within their app that allows users to place their guesses on all of the FIFA World Cup matches, create groups with friends and rank all users in a competition.
To promote NuBolão, we designed and animated 5 characters that embody common personality traits of Palpiteiros.
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Everybody has their own way of thinking their guesses. Some people like to dive into all stats; some people always root for the underdogs; others just like to see the world catch fire, like every match is a rout. So together with Nubank we developed 5 characters to highlight the behaviors of 5 kinds of Palpiteiros (guessers betting on a Bolão).
We designed the characters to be relatable yet abstract. Our starting point was the Nubank design system. Literally spinning their 2D base forms to create fresh 3D shapes to be the building blocks of our characters.
Modular, with loose parts and filled with charisma, our 5 Palpiteiros had only 5 seconds to show who they were. The core of this piece is their unique characteristics showing through the design and behavior of each character.
Meet the 5 types of Palpiteiros: Otimistas (Optimists), Cheio de Regrinha (Stats Nerds), Em Cima do Muro ( Wobbly), Zebra Indomável (Relentless Underdogs) and Vida Loka (Oddball).
Combining realistic materials with abstract shapes gave us room to play a lot with the animation style. Mixing elements of the 2D and claymation aesthetics, such as big exaggeration and distortion, quick eye and mouth replacements and general snappy feel, all executed in a 3D environment to give more control and flexibility.
Production Company:
Dirty Work
Executive Producer:
Ito Andery
Account manager:
Karima Ruhmann
Account assistant:
Letícia Pugliesi
Director:
Oito Olhos (Christopher Rocha, Pedro Fernandes)
Head of production:
Jéssica Sales
Line Producer:
Jéssica Rodrigues
Storyboard:
Oito Olhos, Ivanildo Soares
Animatic:
Ivanildo Soares, Jefferson Lima
Character Design:
Oito Olhos
Styleframes:
Styleframes: Wilson Panassi, Oito Olhos
Lettering Design:
Mayara Lista
Head of 3D:
Gustavo Rangel
Modelling:
Adriano Delfino, Pablo Ferreira Lima, Vitor Semeghini, Michelli Fitz,
Henrique Fly Plácido
Rigger:
Thales Thomé, Tim Raduan
Look Dev:
Gustavo Rangel
3D Animation:
Paulo Rogério, Jone Tavares, Camila Xavier
Lightning:
Gustavo Rangel
Lightning:
Gustavo Rangel
Compositing and Motion Graphics:
Walter Silva
Audio production company:
Antfood Music & Sound Design
Executive Producer:
Renato Castro, Christiane Rachel
Producer:
Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann e Vinicius Nunes
Coordination
Fernando Ianni e Monique Munhoz
Finalization:
Bruno Broaska, Fabian Jorge e Pablo Homem de Mello
Creative Direction:
Lou Schmidt, Fernando Rojo e Tiago Mago
