Job:
PetroRio
Agency:
Monkey-land
Year:
2021
We were invited by Monkey Land to develop and create a manifesto for PetroRio, an oil company based in Brazil. Our goal was to portray PetroRio as a bold and energetic company and explain some of their cutting edge actions to improve oil production with a smaller environmental footprint.
#staydirty
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see work
It was a real delight when the client went all in with a more abstract proposal. So we pushed the project drawing inspiration from the gradients of the off-shore landscape, geometrical compositions, and tech/geological graphics.
Animation-wise, our north star was to animate not things, but the effects they produce and the feelings they evoke. That was part of our mindset from the very first drafts and animatics.
Building a solid foundation with shapes in the design and animation stages before even thinking of color was very important, especially for more complex shapes and intersections filled with different moving gradients.
Executive producer
Ito Andery
Account Manager
Karima Ruhmann
Director
oito:olhos
Line Producer
Fabiane Rivero Kalil
Storyboard
oito:olhos
Animatic
oito:olhos
Art Director
oito:olhos
Illustrator
Pedro Santos e Bianca Baderna
Animation Director
oito:olhos
Motion graphics
Pedro de Britto, Beethowen Souza, Caique Moretto, Bernardo Vaz
Sound
Satélite Áudio
