Job:
Samsung
Agency:
Fbiz
Year:
2022
We were approached by F.Biz to help them develop a series of animations for Samsung.
Our goal was to bring awareness to Samsung SIA (Services, Innovation and Affordability).
The key products that guided the stories were Samsung Care, Samsung Pay, Samsung Itaucard and Samsung Rewards. Together, these products form a tight ecosystem bringing a lot of benefits to Samsung users.
#staydirty
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Partnering with Fbiz, we develped 16 short stories where 4 different characters use Samsung SIA products on their daily activities. Meet our characters Kamila, Pedro, Marina and Rapha.
Visually, we went for a more graphic approach, keeping sets and charecters with slightly realistic proportions yet using more concise shapes. Characters clothing were one of our main points of attention to make sure they captured accurately each personality and style. Flat colors and black outlines led us to a style that gravitates between editorial illustration and graphic novels.
Following the graphic style, we kept the animation with a more naturalistic tone: No big arcs, no extreme exageration. Our goal was to make all characters act with elegance, dialing all actions to represent each characters style.
Production Company
Dirty Work
Executive Producer
Ito Andery
Account manager
Karima Ruhmann
Account assistant
Carol Santos
Director
oito:olhos (Christopher Rocha, Pedro Fernandes)
Head of production
Jéssica Sales
Line Producer
Felipe Ribeiro
Storyboard
oito:olhos, Ricardo Sasaki
Animatic
Ricardo Sasaki
Art Director
oito:olhos
Illustrator
Nayan Bicalho, João Machado, Júlia Albertin, Yann Valber, Igor Pizzuto, Fernanda Montoni
Animation Director
oito:olhos
Traditional animation
Robson Santos, Genoviz Pagani, JP Buosi, Ivanildo Soares, Bruna Santana, Gabrielle Paparelli
Clean up
Brenda Maryan, Dazy Teodoro, Julia Balthazar, Rafaela Santos
Compositing and CutOut animation
Barbara Nozari, Saulo de Castro, Caique Moretto
Audio production company
Satélite
