Whoever has Rappi has it all

The idea was telling the app customers that they can order whatever they want. From burgers to violins, from pet food to a sofa bed, and so on. The scope of the project was creating as many situations as possible with the most different characters in a short time. So, the challenge was pretty clear: to develop a production management that would allow us to have a large number of tiny stories while valuing the quality of the result. This organization was fundamental for the project to get off the ground.

First, we started studying how to translate the different types of customers into 3d animation. Along with the agency’s creative team, we sketched some profiles and started studying their behavior, personality and acting so that later we could conceive our films. Following, we created a set of key body structures and assembled different characters using hair, skin tones and costumes – which definitely helped us to achieve the required quick delivery of the stories.

Working with stories in which the users can order anything they want using the Rappi application allowed us to create fun and unique situations. Each situation asked for a sort of character, narrative and acting in animation. With this, we successfully overcame the limitation related to the characters’ format variations. Oh! A curious fact: someone already ordered a real rabbit through Rappi. And it was delivered!