How can we create sensations and talk about time using the product and positioning the brand in a way that the viewer absorbs the technological, scientific, and innovative pillars through motion?
This was our challenge to promote the new Sundown Vitamins’ branding. In this campaign, we talked about two specific products: Sundown Vitamin C and Omega-3. In partnership with Wunderman Thompson, we defined some unique features of each.
Diving into the properties of Vitamin C, we found a important element that allowed us to guide our narrative: time.
With the Time Release technology, the product gradually releases its content throughout the day, which brought us a very intriguing concept of working with light and shadow changes according to the passage of time.
The slow pace and the subtlety of the movements ensured us a more premium and elegant aesthetic.
In the Omega-3 narrative, our focus was on its new formula with smaller capsules. The comparison between the bottle size and the capsule allowed us to work with scales and movements like a gravitational ballet.
And subtly, we worked with the transparency of the elements in contact with the typography. Sometimes through the movements of the bottles and pills, and at other times through the shadows cast over them.
Gustavo Leal, Faga Melo
Head of production
Ana Paula Godoy
Head of 3D
Caique Moretto, Gustavo Rangel
Caique Moretto, Faga Melo
Audio Production company
Alma 11 11 Áudio