Job:
PUCPR
Agency:
SOKO.CX
Year:
2023
PUCPR is a major private university in the south of Brazil.
Dirty Work has been working close to them for the last 4 years developing a body of work that is mainly based on character-driven narratives.
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To promote PUCPR’s 2024 Admission Exam, we crafted a story with those core principles:
It is hard to make choices when you are 16, but knowledge is captivating and it can lead you to unleash the unexpected. Getting hands-on is the best way to get to know what you like. Knowledge and experience give you the power to transform the world around you.
The Character Design was key for connecting with the audience on a peer-to-peer level, so everything from her wardrobe to her attitude should feel like a student fresh out of high school.
We landed on a graphic style that draws reference from both Eastern and Western anime, borrowing colors from editorial-style illustrations.
Previz was essential to make everything happen. From storyboards to 3D mockups of locations allowed us to be more efficient on set.
Going with a mix of 2D animation on top of live-action provided us the canvas to set our character free, moving from scene to scene in abstract ways, flying and exploring as she pleased, while still showing the real campus.
While getting to know the campus, some of the locations stood out with such beautiful architecture. That was key to developing the cinematography style of this piece. Lots of low-angle wide shots, with the camera close to the characters and a very naturalistic approach to lighting. Those elements combined contributed to the immersive feel we were aiming for.
Client
PUC Paraná
Agency
SOKO.CX
Production Company
Dirty Work
Executive Producer
Ito Andery
Account Manager
Gabriela Seabra, Lari Virco
Director
Oito Olhos (Christopher Rocha, Pedro Fernandes), Gustavo Leal, Faga Melo
Production Diretor (Live action)
Irani Alves Matias
Assistant Director (Live Action)
Artur Zambiazzi Miller
First Assistant Production (Live action)
Kayane Cabral Bonin
Assistant Production (Live action)
Adriana de Assis Lira, Carlos Alberto de Moura
Assistant Production, Driver (Live action)
Roni Alves Matias
Platô
Carlos Alberto de Moura, Enzo Marlos Balbinot
Director of Photography
Bruno Zotto Pereira
First Assistant Camera (1st AC)
Marcos Antonio da Silva
Second Assistant Camera (2st AC)
Adriano Santos Araujo
Video Assistant
Amarildo dos Santos Araújo
Logger
Germano Carvalho Faria
Still Photographer
Ana Rita Schwaner
Drone Operator
Everton Isidro, Fernanda Caroline Pereira Cabral
Electrician
Ricardo Pirolla
First Assistant Electrician
Leonardo Vinicius Vendrame Cichon
Head of Equipment/Grip Department
Flavio Romão dos Santos
First Assistant Grip
Kaue Kruger dos Santos
Catering Services
Laiz Prado Roche, Kellyn Vanessa Lino, Ingridy Lino Teixeira
Head of Animation Production
Jéssica Sales
Post-Production Coordinator
Rafael Bozzi, Diego Nascimento
Storyboard
Oito Olhos (Christopher Rocha, Pedro Fernandes)
Animatic/Animation Director
Jefferson Lima
Art Direction
Felms
Character Design
Mayara Lista
Character Layout
Júlia Albertin, Juliana Gouvêa, Marcos Felipe, Mayara Lista, Thais Emily, Felms
2D Traditional Animation
Danilo Cheng, Gabriel Chagas, Gabrielle Paparelli, Robson Menezes, Thiago Geremias
Clean up
Brenda Maryan, Dazy Teodoro, Daiane Mateus, João Maurício, Julia Balthazar, Rafaela Alves
3D/VFX Supervision
Pedro Fernandes
Editor
Faga Melo, Pedro Fernandes
Compositing
Bernardo Vaz, Gustavo Miaciro, Ricardo La Bella
Color Grading Studio
Marla Colour Grading
Color Grading Artist
Adonias Dantas
Audio
Dahouse
