The discount marathon is a very important comercial event at Netshoes. Amazing discounts mark a whole week.
And to communicate this moment, our friends invited us to create a retail business a little outside de box.
As soon as lockdown was enacted, the company had an interest in casually disclosing that it kept operating and working safely. That was when they created the concept of “Sport comes to you”. Orders placed online being delivered as quickly as possible.
We translated the concept of speed and efficiency through comics heroes, as a means to honor Netshoes couriers. While everyone was confined at home, our heroes would emerge from the most unusual places in totally unexpected situations, surprising everyone with their presence.
From then on, we created each situation. Our heroes use their sporting knowledge to climb, jump or dive in these deliveries. Crossing this information, the surprise delivery gags appeared.
The realism in the proportions of scenario and characters was the most coherent art direction path for us. Following a more realistic anatomy also gets closer to the classic comics style. Not to mention that it’s much more fun to mix a more realistic language with overblown jokes, right?
Gustavo Leal, Faga Melo
Head of production
Bernardo França, Piatã Esteves, Tiago Calliari, Bruno Guma
Jefferson Lima, Danila Ribeiro, Ivanildo Soares, Caio Fernando
Maurício Brant, Rafaela Yamazato, Victor Bolo e Junior Soares
Head of Compositing
Thiago Bernardes, Leandro Barros, Fernando Jurado