BK vs The BK app
With the goal of bringing awareness about the Burger King App to the general public, we landed on the concept of portraying the App as a mysterious contender to Burger King. This challenger would show up at a Burger King store and do things that Burger King itself would not be able to offer to their customers.
To tie this concept together we went for an edgy and funny graphic style.That would give us a nice contrast when paired with a more dramatic tone that drew a lot from classic western saloon scenes. Those were the main inspiration when thinking about mise-en-scène and framing of our shots. Music and voice acting gave a nice touch to this narrative style.
We wanted to design scenes that worked strongly as static pieces, so that animating them was an extra layer of humor. Snappy movements with strong key-poses side by side to a few subtle, almost slo-mo shots, gave us what we needed to keep building the tension in the story.
The build up of the ambiguous character in shadow was key for the story. We had to take good care of it from the character design and the framing of our shots in order to land our punch-line. All that walking the viewer through the main features of the app.
Head of Production
oito:olhos, Felms, Bernardo França
Lufe Santos, Bernardo França, Bruno Soares, Sarah Hochsteiner
Gustavo Miaciro, Barbara Nozari, Saulo de Castro, Caique Moretto